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Author
Language
English
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Description
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of
...2) Once upon a car: the fall and resurrection of America's big three automakers--GM, Ford, and Chrysler
Author
Language
English
Formats
Description
This book is the story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. The author, the Detroit bureau chief for the New York Times and author of Taken for a Ride, takes readers inside the Big Three U.S. automakers for the rise and fall, and rise again? of this quintessentially American industry. This work is more than a business history. It offers a view of the present day automobile industry and...
Author
Publisher
Oxford University Press
Language
English
Description
Walter P. Chrysler was a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the railroads, and whose success came from his deep understanding of engineering and his total commitment to the quality of his vehicles. Here, Vincent Curcio presents a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler...
Author
Series
Publisher
Chrysler Corp
Pub. Date
1946
Language
English
Description
WWII was not just a war of weapons, but also a war of production. One of America's greatest victories on this front was certainly in the city of Detroit, where auto assembly lines were transformed into an arsenal of democracy. Chrysler's Tank Arsenal was the nation's most spectacular war plant, a place where history was made. From it came 25,059 medium and heavy tanks of twelve different types, including the tanks that turned the tide of the war in...